The power of pricing - How to make an impact on the bottom line

The power of pricing - How to make an impact on the bottom line

Pricing matters. A 1% price increase typically delivers an 11% impact on profit. So in a volatile and competitive market, it is more important than ever to give pricing the attention and focus it deserves. We asked pricing specialists from over 500 companies from around the world about pricing as part of their business strategy and how they currently approach it. The results show significant trends in pricing capabilities and practices between different industries and countries, and highlight a number of opportunities for further improvement.


  • PublisherPWC
  • LanguageEnglish
  • Pages1
  • Publication date2013

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